I’m still in the process of joining either the Canadian Public Relations Society or the International Association of Business Communicators. Then I realized applicants are free to join both organizations. And it dawned on me: It would be foolish to think there’s a rivalry or competition between the two. There is a sense of getting along between communicators in the public relations industry. I don’t doubt it’s a reflection we’ll need to rely on each other at some point during our careers. Or more importantly, that’s what good PR is all about: networking. So in a field where we so strongly depend on our reputations and each other, we are our own best ally.
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